The philosophy of minimalism has grown in popularity over recent years, becoming a common way for people to live their lives, style their homes and complete their work. Minimalism itself is about choosing items that add value to your life, and removing clutter. If you’re looking to add less clutter to your customers’ lives, and practice minimalism in your business, packaging is a great place to start. Business packaging often contains many parts; including bubble wrap, tissue or butchers paper, ribbon or tape, business cards, thank you cards, discount cards and more.
Choosing to make the transition into minimalist packaging isn’t always easy, so we have created this blog as a resource for all businesses looking to use less and be more mindful in their day to day. Your intentions and goals are key to achieve the right style and level of minimalism, so be sure to look at what your business wants to achieve before implementing these changes. Read on for more information about minimalist packaging, and how to adequately protect your items while still using less resources.
What separates standard and minimalist packaging?
Minimalist packaging looks like your usual packaging, with the unnecessary parts removed. Minimalism is all about things that add value, and using less where possible. Your packaging is both protection and promotion, and finding a balance between minimalist styling and standard styling will take some trial and error.
When it comes to the packaging boxes you use, you may think that using the same size box for every order is the right way to go. However this can lead to small items being shipped in boxes much too large, leading to an unnecessary amount of filler such as bubble wrap or paper. This creates more waste than a box custom made to fit your items. Having a number of box sizes helps to reduce the tape and fillers you use, allowing you to practice minimalism actively every day.
The benefits of minimalist packaging for your business
Choosing to go minimalist with your packaging comes with many benefits.
Minimalist packaging saves you money on packaging
When it comes to the cost of boxes, smaller boxes cost less than large ones. Smaller boxes also need less void filler such as bubble wrap or bio-fill. In some cases, after assessing the needs of your business, you might find mailers to be adequate in place of boxes; saving even more materials!
Minimalist packaging saves you money on shipping
Your items are shipped based on weight and/or size, and minimalist packaging can help reduce both. Your items are likely to be packaged more condensed in smaller boxes, with less filling; making them lighter and smaller. Pay less on shipping with minimalist packaging and reduce your business footprint.
Minimalist packaging looks clean and crisp
Minimalist packaging is easy for the eyes to digest, professional and clean. Your business won’t need to rely on loud, overlapping messages which confuse customers. Graphic design that is simple is more memorable, and you can achieve this with minimalist graphic design and packaging.
Minimalist packaging helps add to your positive reputation
Once you implement your minimalist packaging strategy, your customers will see your dedication to reducing waste and introducing only meaningful things into their lives. It also gives the impression that you are very active in your packaging process, and care about the environment. This is the sort of reputation and brand awareness that cannot be bought.
So, how can you create minimalism packaging for your business?
To make the transition to minimalist packaging there are a few things you can do.
- Firstly, you can purchase the right size boxes for your items. At Jetbox, we offer custom made boxes for businesses Australia wide. Gone are the days of using oversized boxes and paying the cost in shipping and excess void fillers; order custom boxes to fit your items and save on waste. Use our online custom box calculator for an instant quote.
- Secondly, look into eco-friendly packaging options such as recyclable fillers to protect your items.
- Lastly, you should choose one key element of your packaging to stand out and act as your main source of brand marketing. Whether that is a large logo on the box, custom writing inside, custom tissue paper or tape; one purposeful, strong piece of branding goes further than an overwhelming amount of messaging. It also aligns with your minimalist marketing strategy.
Australian Made Packaging For your Minimalist Business
At Jetbox, we create boxes for all businesses and styles. Both our custom made and ready made stock boxes come with no branding or labels, perfect for your minimalist style. You can easily customise and add your personal touch to our quality boxes, which are made in our Dandenong warehouse by a team with over 25 years of experience. With a low minimum order quantity, see the difference custom boxes make today!
Visit our website or contact us today for more information!