In today’s world of modern, post-pandemic business, SMEs have had to adapt to the eCommerce world quickly and efficiently. Where before you could rely on in-person sales and pick-ups, many customers are shopping solely online and expect their items to be delivered safely to their door.
As a result, almost all business owners have to navigate the world of shipping domestically and internationally. But what many business owners may gloss over is their packaging products. The first impression you make on a customer is the arrival of their items, both the box itself and the state of the items inside. The last thing you need is for your items to arrive broken, or for the packaging to be falling apart upon arrival. Your reputation is at risk if this happens.
The team at Jetbox have narrowed down the top 3 packaging mistakes eCommerce businesses make, to help ensure you and your business avoid them in future. Read on for our tips and tricks!
Common Mistake #1: Choosing Packaging Materials that Aren’t Made to Last
Positive first impressions start with choosing the right packaging. The right materials for your business may be different from others, but there are a few key factors that are always the same; quality, durability and style. It isn’t uncommon for businesses to purchase a large bulk of cheap, flimsy boxes without a second thought. However, this may lead to future damage as not all cardboard is made the same, especially cardboard that is made cheaply overseas.
Your boxes may be put under a lot of strain throughout their journey, being put underneath heavy boxes and moved around between many locations; your products need to be protected from the beginning of their journey to arriving in your customers hand. Boxes that are weak, or thin, are also at higher risk of being damp or having rain seep through, whereas a quality box with ample packaging fill is more likely to keep your products dry and safe.
It is important to purchase your boxes from a reputable, Australian source – like Jetbox. We have over 10 years of box manufacturing experience, and our mission is and always has been to offer quality and affordable boxes for all businesses.
As a business owner, you also need to consider the quality and durability of your packaging materials, such as tape, filler and mailers. Buying thin or weak bubble wrap, butchers paper or tape increases the risk of your items arriving broken. Consider the customer experience when purchasing your boxes and other packaging items, to ensure the most positive unboxing experience.
Common Mistake #2: Using the Incorrect Type of Packaging Tape for eCommerce
It is likely that you use tape for a multitude of functions. From taping up boxes and mailers, to sealing shipping labels and adding extra protection to fragile items. The way you tape up your boxes, and the quality of tape you use, is paramount to the safe transport and arrival of your products.
By sourcing your packaging tape from an expert box manufacturer, like Jetbox, you can quantee the tape is trusted by professionals and is made to last. We sell packaging tape in a number of quantities; be sure to visit our website to see the entire range!
Common Mistake #3: Providing Inadequate Protection For Your Fragile eCommerce Items
Once you have found a quality box manufacturer, you need to consider what you use as packing fill. Your packing fill, or fillers, are another key part of keeping your items snug and protected inside their box; without them, your items are at risk of being tossed around, squashed or otherwise damaged. This is especially true for fragile, or oddly shaped, items.
Instead of using flimsy bubble wrap or paper, or skipping out on packing filler altogether, consider other options such as bio-fill, butchers paper or high-quality bubble wrap. If your boxes are travelling long distances, or in bleak weather, wrapping them in stretch wrap is another way to protect them.
Australian Made Quality You Can Trust with Jetbox!
You strive to offer the best products you can. From curation to arrival, we understand that every business wants their customers to have the best – and the unboxing process is a part of that. With our tips and tricks, your customers will appreciate the extra effort you went to to protect their order, and you can rest easy knowing that your boxes have been made to the highest standards.
At Jetbox, we understand business owners. We know that boxes are a key part of your eCommerce shipping process, and that good boxes don’t have to cost an arm and a leg. We offer quality, affordable Australian made shipping boxes to make your shipping process quick and easy. Not only do we sell ready made boxes in a variety of sizes, we also custom make boxes to help ship those fiddly sized products.
Visit our website to browse through our wide range of boxes and packaging products, and check out our custom box calculator to see the different styles and quantities we offer. We can’t wait to help you with all your eCommerce shipping needs!
