One of the most important parts of running your eCommerce business is organising the packaging. Your items are going to be shipped around the globe, and the safety of your items is reliant on the quality of your packaging. Don’t forget the importance of branding either – your packaging techniques are made unique by the details. If you know your product, your business and your customers, managing your packaging can be easy, especially if you follow our top tips. Read on for everything you need to consider before choosing your packaging!
Tip #1: Know Your Product
While you know your product better than anyone else, we want you to really take a look at your product. What are its dimensions? How much does it weigh? How fragile is it, where are the potential weak spots? All of these details are key in choosing the right packaging and protection. Using stronger cardboard, extra bubble wrap or a number of other precautions can help protect your items during transport.
Tip #2: Choose a Shipping Box that’s Right For Your Product
There are many shipping boxes available online these days, but not every box is the same. When choosing shipping boxes for your small business, an Australian owned business like Jetbox is always the way to go. Not only are our boxes manufactured in Australia, you can ask us any and all questions you have about production to ensure the highest quality. New boxes provide the highest quality protection, and custom made boxes provide the best protection with less room for your items to move around in.
Tip #3: Understand Your Box Doesn’t Have to be Extra Fancy
While it may feel like you have to go all out with your packaging from day one, minimalist packaging can be just as effective. Not only is minimalist packaging simple and memorable, it is also more environmentally friendly – which may play into your brand messaging. For example, a standard box with a logo sticker or label can be a clean design option for new businesses. There are other ways you can grow trust with your customers outside of branding, such as thank you cards and discounts for repeat orders.
Tip #4: Small Details Go a Long Way
Don’t forget the importance of using new boxes, new packaging materials and quality information and thank you cards. Create a strong first impression with well thought out items that arrive safely.
Tip #5: Ensure There is as Little Wasted Space As Possible
If you buy premade boxes you run the risk of your items not fitting, or leaving too much space around them. If you ship your item in a box that is too big, you run into a few problems: the item can roll around causing damage, and you end up paying more than necessary for shipping. You also spend more on packaging fillers like bubble wrap or butchers paper. Custom boxes are an easy, reliable solution – at Jetbox, we offer a low MOQ for all of our custom box orders. Visit our website for more information!
Tip #6: Show Your Customers You Appreciate them!
We know that everyone loves to feel appreciated. Help your customers know you appreciate them and their purchase with a special, personal touch – a handwritten thank you, a card, an extra goodie all work in bringing a smile to any customer’s face.
Tip #7: Protect Your Items with Quality Packaging Tape
High quality tape is a lifesaver for your business. Not only does it keep your box from falling open, it helps to prevent the box from being opened by someone other than the recipient. While it may be tempting to save money on cheap tape, it won’t save you money in the long run with boxes falling open during transport and shipping.
Tip #8: Double Check Customer Details
A little trick to save yourself time, and prevent items from arriving at the wrong address or being returned, is to double check customer addresses. Nothing is worse than having to wait for an order that was meant to arrive! Verify customer addresses before shipping to avoid shipping headaches.
Tip #9: Ship Your Items at the Best Time
We generally recommend shipping your items Monday through Wednesday, for faster delivery times. Especially for next day orders, shipping later in the week poses the risk of it being left in a delivery centre over the weekend.
Tip #10: Ask Your Customers For Their Feedback
Feedback is the best way for you and your business to improve and grow. It also helps to build an ongoing connection with clients and customers. There are a few ways you can ask for feedback, including surveys or a simple email. Take their feedback into consideration for your next products and packaging options.
Quality Packaging Materials and Shipping Boxes with JetBox
Jetbox is a Melbourne based box manufacturer whose mission is to provide quality and affordable boxes for all Melbournians. We are here to make your box needs a reality; from custom boxes, ready-made boxes, moving boxes and more.
You can also see our large range of quality packaging products. Let Jetbox be your one-stop packaging shop today! Visit our website for more information and to see our range of products.
